A PR Campaign in Review – The Cheerios Heart Healthy Campaign

A Brief Summary  Earlier this summer Cheerios released a new ad as part of their Heart Healthy Campaign.  The advertisement shown on television and uploaded to YouTube featured a married couple with a mom, a dad and their young daughter. The ad contained the same Heart Healthy Campaign messaging as many Cheerio ads have contained;… More A PR Campaign in Review – The Cheerios Heart Healthy Campaign

Public Relations: An Evolving Field – Interview with Terri Thorton

Recently I had the opportunity and pleasure to interview a professional public relations practitioner, the founder and CEO of Thornton Communications, Terri Thornton. For the past 15 years, Thornton has spearheaded her own public relations (p.r.) agency serving her clients in the law, accounting, energy, real estate, agribusiness & finance field. After years of working… More Public Relations: An Evolving Field – Interview with Terri Thorton

Multi-cultural Communication Spans Boundaries

We are beginning to learn more each day about other people, their culture and how they communicate. Culture is fluid, not static; it creates shared meanings and can serve as a roadmap of how a group functions.  As communicators working in public relations, marketing or advertising it is important to understand how we can effectively communicate across… More Multi-cultural Communication Spans Boundaries

Red, Yellow, Black and White: Diversity in Public Relations

Diversify, Diversify, Diversify. The first thing that may come to your mind when you read “Diversify” is your 401K or stock market portfolio.  However, the term “Diversify” may also be linked to corporations or educational institutions when referring to their employees, student demographic body or even the type of clients they serve. So what does… More Red, Yellow, Black and White: Diversity in Public Relations